Client
Bright Lane
Year
2025
Discipline
Spaces
Result
2× evening trade
The challenge
A new café on a dark corner needed to be noticed after sunset, when most of its trade happens.
Our approach
We drew a looping script wordmark made for neon, then carried it through menus, cups and a window that glows from the street.
The outcome
Evening trade doubled in the first quarter after the sign went up.
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