All work

Brand identity

Pallet Paper

Stationery and identity for a paper mill that only makes a few things, very well.

Client

Pallet

Year

2024

Discipline

Brand identity

Result

50% direct sales

The challenge

A family paper mill wanted to sell straight to designers without losing the quiet character that made it special.

Our approach

We kept the identity almost silent: a blind-embossed mark, a single typeface and generous white space that lets the paper speak.

The outcome

Direct orders from studios now make up half of the mill's sales.

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