All work
Brand identity
Pallet Paper
Stationery and identity for a paper mill that only makes a few things, very well.

Client
Pallet
Year
2024
Discipline
Brand identity
Result
50% direct sales
The challenge
A family paper mill wanted to sell straight to designers without losing the quiet character that made it special.
Our approach
We kept the identity almost silent: a blind-embossed mark, a single typeface and generous white space that lets the paper speak.
The outcome
Direct orders from studios now make up half of the mill's sales.

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