Client
Soda
Year
2024
Discipline
Packaging
Result
+58% refills
The challenge
Refills were good for the planet and bad for the shelf: plain bottles that customers walked straight past.
Our approach
We gave each product its own bold colour and a pump that doubles as a label, so the range reads as a set from across the aisle.
The outcome
Refill sales rose 58% in the first season in stores.
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